What is a Niche Website?
A niche website is a focused, targetable portion of a market. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers. The Internet makes it possible as well as profitable to cater to "wide thin" niche markets that previously were too geographically dispersed to be lucrative. In other words, a store in the physical world selling a product that appeals to a small yet defined group (7-foot tall left-handed golfers, for example), could not get enough visitors in one city to make such a business viable. With the Internet, however, golfers from all over the world can visit, and purchase products from an internet site.
Finding a Niche
In advertising terminology, niche market refers to a group of consumers sharing a common background, interests and consequently buying habits. The commonality may be age, race, hobbies, sports, gender, or any feature which creates a recognizable and quantifiable preferences that result in spending patterns and habits. The successful marketing campaign is one which effectively speaks to the interests of the individuals in a particular group and capitalizes on those interest in order to sell them something they want or need. In one form or another, ever business is engaged in niche marketing. Some niches are bigger than others. Since there’s no product that EVERYONE needs, your target audience will tend to be a segment of the larger population. Every business owner is on the eternal quest for customers. Here are several strategies you can use to get your share.
How To Find A Niche Market
If you've been in business for some time you're probably already targeting one or more niche markets with your sales efforts. If you haven't or if you're just starting your business, here are some things you can do to uncover profitable niche markets for your business. Start by listing all of the benefits offered by your product, service or business opportunity. Be sure you're listing benefits, not features. You must know the difference between benefits and features to market anything successfully. A feature is what something is. A benefit is what it does. For example, my favorite donuts are now delivered in a re- sealable box. That's a feature. The donuts stay fresh for a week after I first open the box. That's the benefit. Understanding this difference is important. People never buy something to get a feature. They always buy to get the benefit produced by the feature. After listing all the benefits you can think of, list some of the characteristics of prospects whose current situation would be dramatically improved by those benefits. You should begin to see a definable group emerging as a niche or target market. Next, you want to determine if the group you've identified is a market you can reach and develop profitably.
If it is, you will be able to answer "yes" to all of the following questions:
1. Can I identify individual prospects within the group including contact information to communicate with them?
2. Do prospects in this group have a strong need for (or a strong desire to have) my product, service or opportunity?
3. Do the prospects in this group have the money to pay for what I'm offering?
4. Can I deliver my sales message to these prospects under favorable circumstances?
5. Is this group large enough to produce the volume of business I need?
Don't waste your time on this market if there is a "no" answer to any of these questions. It's not a niche market for you.
You can view examples of some of our niche websites by clicking on the thumbnail or link below. Our niche sites focus on content and keyword rich pages. You can add RSS feeds to rotate articles, article rotators, and any kind of content you have. These sites are great ways to earn revenue with Google Adsense, Amazon, Affiliate Marketing, and your own products/websites. All of our Niche Sites are for sale, email us with the site you are interested in buying and I'll send you an email back with prices. Take a look at our Opportunity Page to see what we have for sale.
We will also design a niche site on a domain you already own, any way you want it to look and feel. Contact Us with your details.
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